Nova Medical Centers enters Hyderabad

Thursday, 29 September 2011

    - Announces the first Nova Center in Hyderabad in association with

    Dr. Ramayya's Pramila Hospitals

    - 25 Centers planned across India and the Middle East by 2013

    24 August 2011, Bangalore: Nova Medical Centers, India's leading Ambulatory Surgery Group, today announced its entry into Hyderabad. The Center will be a multi-specialty Ambulatory Surgery facility formed by the merger of the Urology practice of Dr Ramayyas's Pramila Hospitals with Nova. Dr Ramesh Ramayya, renowned Urologist and Chairman and CEO of Dr. Ramayya's Pramila Hospitals and his team will practice exclusively at the new Nova Center.

    Nova Medical Centers develops, acquires, owns and operates Ambulatory Surgical Centers in partnership with surgeons across India. Ambulatory or Short Stay surgeries are procedures that take between 24 and 72 hours from admission to patient discharge. Nova provides leading surgeons from diverse specialties with comprehensive ultra-modern facilities comprising doctor's offices, operating rooms, diagnostics, imaging, health check-up area, pathology laboratory and a pharmacy. By specializing only in Short-Stay surgical procedures, Nova improves patient experience and contains costs while increasing operating efficiency. Nova's innovative health services model offers unparalleled quality and affordability.

    Dr Ramayya's Pramila Hospitals was founded by Dr. G.P. Ramayya and Mrs. Pramila Ramayya in 1970. It has been providing expert Urology care for over 40 years and has an impressive list of firsts to its credit. These include the first Key Hole surgery to remove Kidney Stones in Andhra Pradesh, the first Laser Stone Removal in South India and the first Laser Prostate Surgery in Andhra Pradesh.

    Dr Ramayya's Pramila Hospitals, located in Basheer Bagh will serve as Nova's first facility in Hyderabad. This operation will subsequently shift to a new Center that Nova is developing at a premium locality in Hyderabad. The upcoming centre will offer state-of-the-art facilities and ultra-modern operation theatres in Urology and across other specialties like Laparoscopy, Gastro Intestinal Surgery, Bariatric Surgery, Orthopaedics, ENT, Ophthalmology, Pediatrics, Vascular Surgery, Plastic Surgery and Pain Management. Nova will be acquiring a Robot for advanced minimally invasive surgeries and urological procedures. It will also have advanced imaging systems for interventional vascular work and interventional uro-radiology.

    Speaking on Nova's expansion into Hyderabad, Mr. Suresh Soni, Chairman and CEO, Nova Medical Centers said, "Nova's unique operating model is designed for rapid scale. We have aggressive expansion plans both nationally and globally. Our short stay surgery centers aim to provide the very best in terms of surgical facilities and surgeons. We are delighted to be partnering with Dr. Ramesh Ramayya who is a very eminent and renowned Urologist. Additionally, our unique equity participation model has already generated a lot of interest from the Surgeon community in Hyderabad.

    Dr. Ramesh Ramayya, Chairman and CEO, Dr Ramayya's Pramila Hospitals, commented "We are a 40-year old, trusted healthcare institution in Hyderabad. The partnership with Nova helps us extend our services into more areas and we will bring to Hyderabad the most advanced and technology Intensive Urology and Surgical Care available in the country fulfilling the dreams of my respected father Dr G. P Ramayya"

    Nova has, in a short span of time, gained acceptance across the healthcare industry amongst doctors, patients and insurance companies. With the addition of the Hyderabad Center, Nova now has six fully functional centers, with four additional centers set to be operational by March 2012. And by March 2013, the Nova Group is gearing up to have 25 centers across India and the Middle East.

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    Hanmer MSL
    Subhasish Mohanty/ Manjulakshmi